TechAdvance
Business Objective:
Building and investing in sustainable transaction technologies for emerging markets.
Business Needs
Headquartered in Lagos, Nigeria with partners and offices in the Bahrain, TechAdvance is a leading financial technologies and payments company with successful subsidiaries including Gpay Africa and Advance Bank.
CEO, Edmund Olotu, is a parallel entrepreneur with deep expertise but little time to document or share his knowledge approached us to create and manage his professional persona to build trust with new clients as the business expands across shores.
Solution Delivered
After initial conversations to understand the entrepreneur and company’s voice and goals, our team put together an extensive, realistic and immediately-actionable thought leadership brand-building plan.
As at May 2019, we have grown following on Twitter, Instagram, Facebook to over 2000 people. We published essays and articles with over 15000 views on Medium alone. These and other milestones propel the CEO and company as they expand into new fields.