Business Objective:

Provide daily design news, inspiration and deals: Everything you need to supercharge your design skills.

Business Needs is an engaged design community started on Medium as a simple blog, growing rapidly with members and contributors on every continent.

With active blog readership of 120,000+ members, Prototypr sought a skilled community manager to connect blog contributors, readers and designers through daily engagement and content.

Solution Delivered

After initial conversations and screenings for mutual culture fit, we enthusiastically jumped into a working relationship with K-U as the Lead Community Manager.

Identifying and encouraging super users, acquiring new members by creating value on external platforms, and gathering feedback to gauge community health were the first solutions implemented to improve member engagement.

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