Meltwater Entrepreneurial School of Technology (MEST)
Business Objective:
Create work and wealth in Africa by training and investing in young technology entrepreneurs on a mission to launch scalable businesses.
Business Needs
As a fast-paced, innovation-driven organization, MEST trains, incubates and funds entrepreneurs from countries across Africa. They regularly organize industry-relevant events, workshops and classes to connect and empower the next generation of African entrepreneurs.
With a small team behind their grand mission, the Communications team at MEST requires my services to spearhead media and PR for ongoing programs, event partnerships and long-form content including interviews, case studies, blog posts and white papers.
Solution Delivered
(FYI: Kelechi led the communications team at MEST prior to becoming an independent consultant).
Due to this close relationship with the company, we have access to information and multimedia content which we recreate to attract quality training staff and young entrepreneurs to the program.
Working within the MEST guidelines, we ideate, strategize and create multimedia content that shows the best of Africa’s burgeoning technology talent and activities.
Our efforts lead to tangible results in the form of the quality of candidates who reach out to join in the movement.