Jotform
Business Objective:
Become the number one online form builder for web users and business owners.
Business Needs
Founded in 2006, JotForm was the first WYSIWYG (what you see is what you get) online form builder. With 100+ integrations with partners including PayPal, DropBox, and Salesforce, Jotform puts the customer first on every front.
To expand brand presence across the Americas, and into emerging markets including Africa, Jotform launched a content marketing campaign. The company sought skilled content writers to contribute quality content to educate users about Jotform products.
Solution Delivered
After conversations about the company’s content needs, we set up brainstorming sessions to ideate on engaging headline and content to attract the target audience.
We created easy-to-read, long-form articles to publish on Medium and republish on reputable global publications. Measuring the click and read ratios on these pieces informed our decisions throughout the process.