African Women in Technology

Business Objective:

To educate, connect and empower African women who are determined to advance their tech careers 

Business Needs

African Women in Technology event series is a product of IBOM LLC, which focuses on educating Africans in the Diaspora by hosting technology and educational seminars.

To manage and market the African Women in Technology (AWIT) events, the team sought a competent and connected African technology communications expert to drive ticket sales and brand awareness.

Solution Delivered

Having worked with the AWIT team on other projects including website copy and speaker interviews, we had a good sense of what the brand was chiefly about and hoped to achieve with each event.

Creating relevant multimedia content and collaborating with similarly-focused organizations, we built organic traffic on social media and garnered press features to further drive brand penetration in Africa and the Diaspora.

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