WhatsApp – Business OR Social?

Will the new WhatsApp for Business app ruin WhatsApp? I and Ammishaddai Ofori debate. Watch:

Show Notes:

WhatsApp has announced a new add-on app for business owners, in a bid to separate businesses from people on the app, just like Facebook does. The business version helps businesses from various sectors e.g. e-Commerce, banking, air travel to communicate with their customers easier and directly.

With a verified business account within WhatsApp there is an official, authentic presence for each business. the app is available now for businesses in the United States, United Kingdom, Italy, Mexico, and Indonesia, and is coming to the rest of us in the next few weeks. Take note though, at launch the app is an Android-only offering,